The Cable and Satellite Broadcasting Association of Asia (CASBAA), the lobbying body for multichannel TV across the Asia-Pacific region, has added 7 corporate members, bringing the total membership to 130. These new additions, including companies headquartered in places like Mexico (Grupo Televisa) and Germany (SmartCast), illustrate just how widespread and diverse the TV industry has become. Also among the new additions was SpaceX, a California-based company that develops and launches rockets and is currently executing a US$1.6B (S$2B) contract with NASA.
The new member corporations will only add to CASBAA’s claim of over 445 million connections within the TV industry. Every connection serves to raise the already high influence the association has throughout Asia, which CASBAA has been striving to do ever since its inception in 1991:
“… within a footprint spanning China to Australia and Japan to Pakistan, CASBAA works to be the authoritative voice for multichannel TV promoting even handed and market friendly regulation, IP protection and revenue growth for subscriptions and advertising.”
CASBAA also bolstered its Asia-based membership with Hong Kong law firm Haldanes, information services provider Media Partners Asia (MPA), and online Software as a Service (SaaS) platform Movideo (the largest of its kind in Asia).
With older members such as Sony Pictures, Disney and BBC (to name a few), CASBAA has already established itself within the content production community. Its new members, however, represent the association’s ongoing desire to have lobbying power from every facet of the broadcasting community.
See full article at bloomberg.com