Category Archives: Commercials

TV Reaches Tipping Point in 2014

digital-trends-20142014 is the year TV will change most dramatically, according to Business Insider and eMarketer, and reach a “tipping point”, which is where is the point at which a series of small changes or incidents becomes significant enough to cause a larger, more important change.

Specifically, 50% or more US internet users, will consume digital TV online; through mobile devices, tablets and laptops in the US this year. The significance of this metric is explained by the Verge, who makes a compelling case a that US Network TV is nearing collapse.

Interestingly, no one is thinking to measure how much second screen or media stacking could be having an effect on the how much consumers are ad skipping. Nielsen themselves are giving the numbers. When do you think viewers actually use their mobile devices? During commercials of course.

• In US, 77% use TV & internet simultaneously (Nielsen)

• 86% of US smartphone and 88% of tablet owners use it while watching TV once a month (Nielsen)

• 45% use their tablet while watching TV daily (Nielsen)

• 44% of total tablet usage is while watching TV (Nielsen)

• 62% of TV viewers pick up the phone as soon as TV advertising break starts. (Nielsen)

As smartphones and tablets become more ubiquitous, this behaviour is only going increase. Not only are audiences shrinking, but those that are still there are, between PVR and media stacking, are apparently not watching or paying attention much to 30 second spots.

Full Story at the Verge: http://www.theverge.com/2014/1/11/5299736/is-american-network-tv-facing-collapse

 

 

Credit to the Muscles from Brussels

Jean-Claude_Van_Damme_2012Here is an awesome commercial of Jean-Claude Camille François Van Varenberg, aka, Van Damme, aka, the Muscles from Brussels, doing the most epic splits at the age of 53. We give credit where credit is due, Van Damme, this one is for you.

From Wikipedia:

Van Damme was born Jean-Claude Camille François Van Varenberg, on 18 October 1960, in Berchem-Sainte-Agathe, Brussels, Belgium, the son of Eliana and Eugène Van Varenberg, who was an accountant.

He began martial arts at the age of ten, enrolled by his father in a Shotokan karate school. His styles consist of Shotokan Karate and Kickboxing. He eventually earned his black belt in karate. He started lifting weights to improve his physique, which eventually led to a Mr. Belgium bodybuilding title. At the age of 16, he took up ballet, which he studied for five years. According to Van Damme, ballet “is an art, but it’s also one of the most difficult sports. If you can survive a ballet workout, you can survive a workout in any other sport.”

2014 TV Industry Key Driving Forces

key-forcesResearch from Deloitte indicates that new players in the TV industry can adapt with the changes in order to obtain compelling new business growth. And there are five key forces they have identified, which will be responsible for driving most of the growth in 2014. The five factors are as follows:

1.) Big Data – Big data not only means ability to capture, record and playback content in the cloud, but also the ability to be more specific in targeting advertising, as data about a users likes, favourite TV shows, recommended shows, and demographics allows for more sophisticated and intelligently targeted unicast based advertising.

2.) Second Screen – Tablets, Smart Phones and Laptops with ever increasing video quality capabilities are driving the growth of multi-screen. Most interesting aspect of the Second Screen phenomena is that it is actually driving growth of TV advertising revenue.

The firm adds that advertisers have also benefited from second screens, as  consumers can quickly find the product or service being offered on their handheld device, meaning they can get more information. This, suggests Deloitte, has increased the value of television advertising that was once looking like it  was losing out to Internet advertising.

3.) Spectrum allocation changes in Europe - Compared to other regions of the world, Europe has the least amount of UHF Spectrum allocated to RFID, which limits the amoun of Free to Air Television Channel Frequencies that are available. But seems to be changing now, allowing for many new UHF channels to be broadcasted.

4.) The commercialisation of UltraHD/4KTV – Technicolor has teamed up with Portrait Displays to create a colour certification process designed to guarantee the colour quality on any computer or mobile device display, and has awarded the first 4KTV Image Certification to Marseille Networks for its system on chip to deliver content on 4K televisions.

5.) The emergence of the connected TV receiver – IPTV is not the only driver here, cloud DVR’s such as bhaalu, also have a set top box TV receiver connected to the internet. Bhaalu is takes it one step further, as it is pioneering a Collaborative Cloud-based DVR.

Bhaalu is perfectly positioned to take advantage of all five of these emerging television growth trends in 2014.

Read more at:  Big data, second screen, spectrum, UltraHD, connected TV key drivers of 2014 TV industry | Rapid TV News.

Powerful Thailand TV Commercial

Three minute long TrueMove H commercial in Thailand is better than many Hollywood motion pictures. This superbly done commercial exemplifies the beautiful nature of Thai culture.

Transliterated from the YouTube description:

TrueMove H always believes that “communication is best “. We communicate through television commercials. The story in this film reflects the concept of the TrueMove H brand that believes … giving without hope of return is the beginning of the real….The plot was inspired by stories from social media. It tells a story of hope, miracles and consideration, which is communication at it’s best. The most powerful communication can be achieved without even saying a word. TrueMove H believes in the power of giving, without expecting a return, and is committed to developing new communications technologies for Thailand to create opportunities and improve the quality of life Thailand. Every communication is a connection to each other endlessly.

TrueMove H on Facebook.