The VOD advertising industry is really starting to heat up, and getting noticed by the Wall Street Journal, the New York Times and other mainstream news publications. Recently, Canoe, a provider of advertising software and services to national television programming networks announced that they will be licensed BlackArrow’s toolset enabling programmers to manage ad avails in and around Video On Demand (VOD) content.
“As consumer behavior continues to shift towards on demand experiences, Canoe and many in the industry realize the significant opportunity for dynamic ad insertion on VOD,” said Joel Hassell, CEO of Canoe. “We believe that the combination of proven technologies, software and services that BlackArrow and Canoe bring to the table will significantly enhance on-demand content as a vehicle for new revenue for programmers.”
Dean Denhart, CEO of BlackArrow, said, “With our technology operational across more than 30 million households worldwide, we’re excited about the opportunity to work closely with Canoe and our customers to deliver against the long-awaited and much anticipated value of on-demand TV advertising.”
This is certainly big news for both firms, and a key indication that DAI for VOD industry is breaking out. Read the full story about BlackArrow Solution Chosen by Canoe Ventures to Help Further Monetization of On-Demand Inventory.