Category Archives: Second Screen

The Year of Addressable TV Advertising

dean-black-arrowWired Magazine mentioned it first; 2014 will be the year of addressable TV advertising.

Trials of addressable ads are already taking place in the US. Pay-per-view cable channel Starz, working with cable operator DirecTV, has been using data about which subscribers use video-on-demand, to pitch ads for its shows. More importantly, it also uses the data to avoid streaming ads to existing Starz subscribers, to prevent preaching to the converted. The result is a 49 per cent jump in sales, compared to a control group, from households shown the targeted ads. HBO has been using a similar system to promote Game of Thrones.

Wired Magazine also just predicted that Facebook will own all mobile advertising, Why? How? Because they own a social network and have a wealth of data on consumer preferences and a predictive analytics team that can match ads with what consumers are most likely to click on.

Google and other outfits operate similar mobile ad networks, but Facebook is unique in its ability to target ads based on user demographics, interests, location, and activities involving everything from internet searches to online shopping. That’s the benefit of running a social network.

In this new ecosystem of advertising, its not enough just to own a vast source of data about consumer preferences, the other half of the equation, understanding the myriad of nuances for how best to utilize that data and serve up the best ad, is equally if not more important.

Take for example, the famous case of Target retail stores, who predicted a woman’s pregnancy before she knew it herself. This New York Times Article is one of the best stories out there at describing the trials and tribulations of addressable advertising, and just how Target retail stores, and their big data analytics team has discovered many of the secrets towards deploying effective advertising.

As Pole’s computers crawled through the data, he was able to identify about 25 products that, when analyzed together, allowed him to assign each shopper a “pregnancy prediction” score. More important, he could also estimate her due date to within a small window, so Target could send coupons timed to very specific stages of her pregnancy.

We are at the forefront of a whole new industry; Big Data, or more precisely, “Information Science”. Addressable TV advertising is just one niche of the big data revolution. Harvard Magazine does an excellent job of covering Big Data and how it will shape the future for most industries.

In marketing, familiar uses of big data include “recommendation engines” like those used by companies such as Netflix and Amazon to make purchase suggestions based on the prior interests of one customer as compared to millions of others.

But as of today, most advertising dollars continues to be spent on commercials for the big screen TV at home, and increasingly on ads for the second screen; including mobile phones, tablets, and other connected devices. And with this shift, there is a growing need to provide targeted ads for OTT and VOD content.

A recent deal has been struck between BlackArrow, a leading Dynamic Ad Insertion technology company, and Nielson, the leading television research, analytics and ratings firm, to begin offering on-demand commercial ratings (ODCR).

That’s where BlackArrow comes into play. By allowing the operator to switch out ads in VOD content on the fly, BlackArrow makes every older streaming episode an environment for the same ads that are now airing in CBS’ live broadcasts. As Nielsen’s ODCR scheme is designed to measure VOD deliveries that occur beyond the three-day window, those once-neglected views are now just as valuable as live ratings.

This Newsweek article provides excellent coverage about the BlackArrow Nielsen ODCR partnership and what it means for TV operators and consumers.

The Nielsen-BlackArrow pact comes as the networks increasingly look for ways to help wean viewers off the DVR, which makes commercial-skipping as easy as holding down a button while staring off into space. A far more advertiser-friendly service, VOD promises to add incremental value to linear TV buys. At the same time, viewers needn’t worry about running out of memory or forgetting to record a favorite show.

BlackArrow CEO Dean Denhart discusses this new landscape of addressable TV advertising with Fox News at the LA Cable TV Show.

Television advertising will perhaps reign supreme for quite some time, with relevant addressable targeted TV advertising coming to the forefront as one of the most sought-after technologies for both live as well as pre-recorded TV content. This is indeed the year of addressable TV advertising.

2014 Trends in Online Video

tv-trendsPatrick Hurley of Skytide has put together a work-in-progress whitepaper about the trends in online video viewing that can be expected for 2014. In these trends, he lists #1. Social TV will take off. #3. Quality of experience (QoE) will trump all. We couldn’t agree more on both of these aspects, these indeed are two of the more predominately driving features of bhaalu. Here is the whitepaper:

LG Makes Worlds First Curved TV

lg_curved_oled_tvLG just made the worlds first curved TV set. Why curved? Because the eye is curved, and therefore, it is a more natural and comfortable viewing experience. Also, it apparently is more immersive than a flat screen, making you feel more part of what you are viewing. The OLED technology curved TV is available for pre-order in Singapore at roughly S$15,000 SGD.

Video at RazorTV.

2014 TV Industry Key Driving Forces

key-forcesResearch from Deloitte indicates that new players in the TV industry can adapt with the changes in order to obtain compelling new business growth. And there are five key forces they have identified, which will be responsible for driving most of the growth in 2014. The five factors are as follows:

1.) Big Data – Big data not only means ability to capture, record and playback content in the cloud, but also the ability to be more specific in targeting advertising, as data about a users likes, favourite TV shows, recommended shows, and demographics allows for more sophisticated and intelligently targeted unicast based advertising.

2.) Second Screen – Tablets, Smart Phones and Laptops with ever increasing video quality capabilities are driving the growth of multi-screen. Most interesting aspect of the Second Screen phenomena is that it is actually driving growth of TV advertising revenue.

The firm adds that advertisers have also benefited from second screens, as  consumers can quickly find the product or service being offered on their handheld device, meaning they can get more information. This, suggests Deloitte, has increased the value of television advertising that was once looking like it  was losing out to Internet advertising.

3.) Spectrum allocation changes in Europe - Compared to other regions of the world, Europe has the least amount of UHF Spectrum allocated to RFID, which limits the amoun of Free to Air Television Channel Frequencies that are available. But seems to be changing now, allowing for many new UHF channels to be broadcasted.

4.) The commercialisation of UltraHD/4KTV – Technicolor has teamed up with Portrait Displays to create a colour certification process designed to guarantee the colour quality on any computer or mobile device display, and has awarded the first 4KTV Image Certification to Marseille Networks for its system on chip to deliver content on 4K televisions.

5.) The emergence of the connected TV receiver – IPTV is not the only driver here, cloud DVR’s such as bhaalu, also have a set top box TV receiver connected to the internet. Bhaalu is takes it one step further, as it is pioneering a Collaborative Cloud-based DVR.

Bhaalu is perfectly positioned to take advantage of all five of these emerging television growth trends in 2014.

Read more at:  Big data, second screen, spectrum, UltraHD, connected TV key drivers of 2014 TV industry | Rapid TV News.

IPTV and Internet Video $35 Billion by 2018

Source: Digital TV Research

Source: Digital TV Research

The numbers are in, and they are big. According to Online TV and Video Forecasts report from Digital TV Research, Online TV and video revenues worldwide, over fixed broadband networks, is expected to reach $34.99 billion in 2018, an increase of over $30 billion from 2010′s recorded $3.98 billion in revenue.

According to the Online TV and Video Forecasts report from Digital TV Research. By 2018, 520 million homes in 40 countries will watch online television and video, up from 182 million in 2010. And
OTT is expected to increase substantially as many players in the industry expand internationally.

According to the Online Video and TV forecast:

Online TV and video advertising has been the key driver for the OTT sector, with revenues of $7.4 billion expected in 2013, up from $2.4 billion in 2010. Rapid advertising expenditure growth will continue, to reach a global total of $16.4 billion in 2018. However, advertising’s share of total OTT revenues will fall from 60.6% in 2010 to 46.9% in 2018.

The fastest growing paid-for OTT revenue stream will be subscription services. Although the likes of Netflix and Hulu Plus are already reasonably well established as streaming subscription services in North America, international markets have been relatively untouched – until now.

Online television and video subscription revenues (SVOD) will soar from $1 billion in 2010 to $6 billion in 2013 and onto $13 billion in 2018. The number of homes paying a monthly fee to receive SVOD packages will climb from 21.9 million in 2010 to 67.8 million by end-2013 and onto 160.6 million in 2018.

Subscription TV services will slow the Video On Demand and Pay Per View market as they offer similar value propositions. Yet, IPTV and video on demand and pay-per-view revenues are expected to increase precipitously from $207 million in 2010 to $2,103 million in 2018.

VOD Versus DVR Industry Discussion

black-arrow-AdWeek-panel-2As the Fall TV season kicks off, several TV industry insiders provide a round-table discussion concerning how the TV landscape has changed over the past year. The event was hosted by MLB Advanced Media. Here are some highlights:

  • Video On Demand is in 60% of households and viewership has grown 40% in the past year.
  • Binge Viewing is an absolute phenomena, we have entered the golden age of serialized dramas.
  • DVR versus VOD: This topic was a big focus of the video. VOD is the preferred technology for monetizing, DVR gives viewers control over the box, which makes it harder to monetize. DVR puts immense pressure on the eco-system, because consumers are capable of zapping through advertising. Healthy advertising revenue stream is a critical component. The way to achieve is through robust on-demand offering.
  • Multiscreen is also changing the landscape, viewers want to consumer their TV content through mobile devices at any location, at any time convenient with their schedule. Video on demand and DVR technology offers that.
  • VOD has been around for a decade, but TV Everywhere is the shiny new toy getting all the attention.

For more perspective visit this article at the Black Arrow website, and/or watch the full video below.

Bhaalu Social CVR Launched in Belgium

Following is a condensed English language transcription. Here is the original story.

ig-bhaalu-iconA new social & mobile version of bhaalu, the Collaborative Video Recorder, sees daylight this morning, as it is officially released in Belgium. Bhaalu is a new and innovative consumer electronics product, called a Collaborative Video Recorder ( CVR ), which offers a relaxed and convenient television experience.

Bhaalu CVR allows you to easily recommend TV shows and engage in social discussions about television programs through Facebook and Twitter. Recordings are also made immediately available via bhaalu’s mobile application, so you can playback your TV recordings at anytime, from anywhere, on most mobile devices, such as a tablet or smart phone.

With the new social & mobile release of bhaalu, members can recommend programmes to friends and comment directly about those TV programmes, on Facebook and Twitter. In addition, the bhaalu website has been completely revised, allowing the public to purchase a bhaalu device for watching TV on the big screen at home, which of course, also includes the social aspects.

The principle behind the bhaalu Collaborative Video Recorder ( CVR ), is that members of the community work together to build and maintain the cloud recordings, that is made possible through the technology created by Right Bain Interface, and the community’s membership fees.

Bhaalu members can easily collaborate and thus, engage in a better viewing experience for themselves and each other, and at a reasonable cost. By sharing in the costs of the cloud recording infrastructure, without sharing the private viewing screen, consumers can record and playback anything they legally are entitled to view by law ( provided those channels are already supported by the common bhaalu hardware ).

Note to editors:

Are you a journalist and would like to see a personal demonstration of bhaalu? If so, please just contact us to indicate your interest.

About Right Brain Interface and bhaalu:

Right Brain Interface develops and commercializes bhaalu, the world’s first Collaborative Video Recorder ( CVR ), giving viewers a next-generation television viewing platform. With bhaalu consumers transform their existing linear, scheduled, and on-demand TV experience into a real-time personalized Catch-All TV Everywhere experience.

The bhaalupersonal video recorder allows viewers to record their full TV schedule (if supported) and re-watch all their TV channels while on the go, where they have legitimate access. The intuitive user interface of bhaalu enables the discovery of programmes while offering viewers a relaxed, personal and social video universe where they can choose where and when to watch their recordings privately, whether on their big screen TV or a smaller second screen.

Bhaalu is currently being tested in a private community with approximately 1000 beta and commercial users in Belgium, Netherlands, Germany, the U.S. and Singapore. This first users have already responded with excitement and enthusiasm, indicating the bhaalu viewing experience should not be missed.

In July 2013 Right Brain announced the successful placement of € 6 million capital to a broad group of investors from the Belgian civil society and business world. Right Brain also announced just last week that Jo Van Gorp, former CEO of Telenet, as COO.

The headquarters for Right Brain Interface nv is located at the Corda Campus in Hasselt, Belgium. Right Brain Interface also has regional offices in Germany , New York and Singapore.