Category Archives: Trends

LG Makes Worlds First Curved TV

lg_curved_oled_tvLG just made the worlds first curved TV set. Why curved? Because the eye is curved, and therefore, it is a more natural and comfortable viewing experience. Also, it apparently is more immersive than a flat screen, making you feel more part of what you are viewing. The OLED technology curved TV is available for pre-order in Singapore at roughly S$15,000 SGD.

Video at RazorTV.

StarHub to use Social Analytics to enhance TV Experience

starhub-officeStarHub is will soon start tapping big data in order to better serve their customers and enhance the television experience. Specifically, Singapore’s second largest Telco is building a new facility called MediaHub. which will include an analytics lab that taps social media conversations to better understand their customers and serve a more social and personalized experience.

According to ZDnet:

A key feature will be the synergy between a social media analytics lab and an adaptive production studio, which will support its pay TV business. These two facilities will work hand-in-hand to enhance “live” TV production based on real-time social media conversations.

“We can monitor the online conversations on all social media platforms. Our content partners will be very interested in this. At one glance, you can tell what viewers are saying about your programs and you can even make adjustments immediately,” said Tan Tong Hai, CEO of StarHub, at the groundbreaking ceremony.

Full story can be found at ZDnet: http://www.zdnet.com/sg/starhub-to-tap-social-analytics-for-tv-biz-in-new-mediahub-facility-7000023756/

Pay-TV See’s Worst Year Ever

Time Warner Cable TrucksIt has been the worst recorded year of subscriber attrition for Pay TV operators in the USA due to Cord-Cutters, which have ironically have slowed in pace last quarter, Cord-Never’s, a still sluggish housing market, and a lack of new household formations. According to the LA Times:

Michael Nathanson calculated that the pay-TV industry — which includes cable, satellite and phone companies offering video service — lost 113,000 subscribers during the third quarter.

Cable operators lost 687,000 subscribers in the period, according to their estimates. That was a far steeper decline than the year-ago period.  And though the satellite TV and telephone companies picked up about 574,000 subscribers, it wasn’t enough to erase the net loss for the industry.

“The pay-TV industry has reported its worst 12-month stretch ever,” Moffett and Nathanson wrote.

Also noteworthy is that Time Warner Cable lost more than 300,000 Subscribers just in Q3. The Cable wireless industry is below 3%, while the pay-TV industry’s revenue growth is 5.1%. But if Pay-Tv growth is still strong at over 5%, how can this be the worst year on record? According to Yahoo Finance:

“Of course, the fact that pay-TV revenue is still rising smartly is part of the problem,” Moffett and Nathanson wrote. “We have always argued that cord-cutting is an economic phenomenon, not a technological one. … Pay-TV revenue growth reflects rapid pay-TV pricing growth and that is precisely the problem. Rapidly rising prices are squeezing lower-income consumers out of the ecosystem.”

Golden Era Of Television Is Ending?

o-LAURA-PREPON-ORANGE-IS-THE-NEW-BLACK-facebookThere is an outstanding article written by Andy Greenwald, that really puts into perspective the cultural phenomena currently taking place with television.
Didn’t know there was such a movement taking place? Then you have to read this article, it’s extremely well written, and captures the essence of what has been the Golden Age of Television over the past 13 years, which Andy predicts is changing, and maybe coming to an end soon.

Here is his conclusion:

TV, in 2013, has entered uncharted territory. It has transcended its medium and been accepted as an art form all its own. TV now lives on our phones and our computers; we watch it on tablets and stream it through boxes. Never before has it commanded so much respect; at no time in its history has it been so breathlessly considered, so unabashedly embraced. There may be fewer and fewer things to love, but there have never been more shows worthy of our like. The sheer quantity of options can, on a busy Sunday night, mask the dwindling amount of quality.

Yet the Zombie Age is marked by a persistent, undeniable decay. Corpses are picked over. Ideas, once devoured, are regurgitated and feasted on again. A bold, forward-looking decade of risk-taking and reward has somehow left the industry in full-on retreat. There’s an undeniable security in sameness, but only within the pleathered confines of network executive suites is a strategy of not losing the same thing as winning. Everyone wants to believe that the next great era of television is just beginning. But it’s possible we came in at the end.

2014 TV Industry Key Driving Forces

key-forcesResearch from Deloitte indicates that new players in the TV industry can adapt with the changes in order to obtain compelling new business growth. And there are five key forces they have identified, which will be responsible for driving most of the growth in 2014. The five factors are as follows:

1.) Big Data – Big data not only means ability to capture, record and playback content in the cloud, but also the ability to be more specific in targeting advertising, as data about a users likes, favourite TV shows, recommended shows, and demographics allows for more sophisticated and intelligently targeted unicast based advertising.

2.) Second Screen – Tablets, Smart Phones and Laptops with ever increasing video quality capabilities are driving the growth of multi-screen. Most interesting aspect of the Second Screen phenomena is that it is actually driving growth of TV advertising revenue.

The firm adds that advertisers have also benefited from second screens, as  consumers can quickly find the product or service being offered on their handheld device, meaning they can get more information. This, suggests Deloitte, has increased the value of television advertising that was once looking like it  was losing out to Internet advertising.

3.) Spectrum allocation changes in Europe - Compared to other regions of the world, Europe has the least amount of UHF Spectrum allocated to RFID, which limits the amoun of Free to Air Television Channel Frequencies that are available. But seems to be changing now, allowing for many new UHF channels to be broadcasted.

4.) The commercialisation of UltraHD/4KTV – Technicolor has teamed up with Portrait Displays to create a colour certification process designed to guarantee the colour quality on any computer or mobile device display, and has awarded the first 4KTV Image Certification to Marseille Networks for its system on chip to deliver content on 4K televisions.

5.) The emergence of the connected TV receiver – IPTV is not the only driver here, cloud DVR’s such as bhaalu, also have a set top box TV receiver connected to the internet. Bhaalu is takes it one step further, as it is pioneering a Collaborative Cloud-based DVR.

Bhaalu is perfectly positioned to take advantage of all five of these emerging television growth trends in 2014.

Read more at:  Big data, second screen, spectrum, UltraHD, connected TV key drivers of 2014 TV industry | Rapid TV News.