The following whitepaper is provided by VideoNet and offers an overview of TV personalization:
2014 is the year TV will change most dramatically, according to Business Insider and eMarketer, and reach a “tipping point”, which is where is the point at which a series of small changes or incidents becomes significant enough to cause a larger, more important change.
Specifically, 50% or more US internet users, will consume digital TV online; through mobile devices, tablets and laptops in the US this year. The significance of this metric is explained by the Verge, who makes a compelling case a that US Network TV is nearing collapse.
Interestingly, no one is thinking to measure how much second screen or media stacking could be having an effect on the how much consumers are ad skipping. Nielsen themselves are giving the numbers. When do you think viewers actually use their mobile devices? During commercials of course.
• In US, 77% use TV & internet simultaneously (Nielsen)
• 86% of US smartphone and 88% of tablet owners use it while watching TV once a month (Nielsen)
• 45% use their tablet while watching TV daily (Nielsen)
• 44% of total tablet usage is while watching TV (Nielsen)
• 62% of TV viewers pick up the phone as soon as TV advertising break starts. (Nielsen)
As smartphones and tablets become more ubiquitous, this behaviour is only going increase. Not only are audiences shrinking, but those that are still there are, between PVR and media stacking, are apparently not watching or paying attention much to 30 second spots.
Full Story at the Verge: http://www.theverge.com/2014/1/11/5299736/is-american-network-tv-facing-collapse
To remain on top, it is seeking new ways deliver TV content to meet the demand from their subscriber base concerning how they want to watch TV and consume their entertainment content.
In a recent article in the economist entitled Thinking Outside the Set-Top Box, the direction Comcast is just now moving towards lays out like a blueprint for what Right Brain Interface has already design, developed and built, with their product called bhaalu. Portions of quotation below highlighted in bold underscore these points.
Comcast has responded by trying to resemble the firms that could unseat it, offering more interactivity, personalisation and portability. “Television is going to change more in the next five years than it has in the last 50,” says Brian Roberts. Comcast executives talk about “apps” for the television and rolling out innovations every three to six months. The firm is paying particular attention to its user “interface”, or what, until recently, was called a TV guide. Comcast’s is now arranged not numerically by channel, but alphabetically by programme, by network and type of content. Couch potatoes even less inclined to effort can download an app to their iPhone and shout commands at it to locate shows.
Comcast’s new set-top box is “cloud-based”, adding to the potential for flexibility: films and programmes stored in the cloud can be watched on any device. It tracks viewing history and recommends programmes accordingly, much like Netflix. Comcast has made it easier for TV-watchers to find their way to full seasons of episodes that are available on-demand so people can “binge” on shows.
Other pay-TV providers are experimenting with new features, and some have approached Comcast to license its technology. One popular idea is “TV Everywhere”, which makes it possible for pay-TV subscribers to watch live and on-demand programmes on their mobile devices wherever they like. It has started slowly but is taking off as more content-owners agree to license the digital rights to their programmes. Tools like this may help Comcast and its rivals justify their high prices and convince people to stick with their television package.
Patrick Hurley of Skytide has put together a work-in-progress whitepaper about the trends in online video viewing that can be expected for 2014. In these trends, he lists #1. Social TV will take off. #3. Quality of experience (QoE) will trump all. We couldn’t agree more on both of these aspects, these indeed are two of the more predominately driving features of bhaalu. Here is the whitepaper:
Research from Deloitte indicates that new players in the TV industry can adapt with the changes in order to obtain compelling new business growth. And there are five key forces they have identified, which will be responsible for driving most of the growth in 2014. The five factors are as follows:
1.) Big Data – Big data not only means ability to capture, record and playback content in the cloud, but also the ability to be more specific in targeting advertising, as data about a users likes, favourite TV shows, recommended shows, and demographics allows for more sophisticated and intelligently targeted unicast based advertising.
2.) Second Screen – Tablets, Smart Phones and Laptops with ever increasing video quality capabilities are driving the growth of multi-screen. Most interesting aspect of the Second Screen phenomena is that it is actually driving growth of TV advertising revenue.
The firm adds that advertisers have also benefited from second screens, as consumers can quickly find the product or service being offered on their handheld device, meaning they can get more information. This, suggests Deloitte, has increased the value of television advertising that was once looking like it was losing out to Internet advertising.
3.) Spectrum allocation changes in Europe - Compared to other regions of the world, Europe has the least amount of UHF Spectrum allocated to RFID, which limits the amoun of Free to Air Television Channel Frequencies that are available. But seems to be changing now, allowing for many new UHF channels to be broadcasted.
4.) The commercialisation of UltraHD/4KTV – Technicolor has teamed up with Portrait Displays to create a colour certification process designed to guarantee the colour quality on any computer or mobile device display, and has awarded the first 4KTV Image Certification to Marseille Networks for its system on chip to deliver content on 4K televisions.
5.) The emergence of the connected TV receiver – IPTV is not the only driver here, cloud DVR’s such as bhaalu, also have a set top box TV receiver connected to the internet. Bhaalu is takes it one step further, as it is pioneering a Collaborative Cloud-based DVR.
Bhaalu is perfectly positioned to take advantage of all five of these emerging television growth trends in 2014.
Right Brain Interface Singapore will provide an overview of bhaalu at Chaos Asia 2013 this November 9th and 10th at St James Power Station and Neverland II in Singapore. Receive a S$10 discount off the already affordable event ticket price by using the promotion code “conton” when registering. You can register here: http://peatix.com/event/20180/The Facebook page is located here: https://www.facebook.com/events/203531529799167/. Please come say “hi” to me, and I will gladly provide you with much more details than I will be able to fit into my three minute presentation. Hope to see you there!
As the Fall TV season kicks off, several TV industry insiders provide a round-table discussion concerning how the TV landscape has changed over the past year. The event was hosted by MLB Advanced Media. Here are some highlights:
- Video On Demand is in 60% of households and viewership has grown 40% in the past year.
- Binge Viewing is an absolute phenomena, we have entered the golden age of serialized dramas.
- DVR versus VOD: This topic was a big focus of the video. VOD is the preferred technology for monetizing, DVR gives viewers control over the box, which makes it harder to monetize. DVR puts immense pressure on the eco-system, because consumers are capable of zapping through advertising. Healthy advertising revenue stream is a critical component. The way to achieve is through robust on-demand offering.
- Multiscreen is also changing the landscape, viewers want to consumer their TV content through mobile devices at any location, at any time convenient with their schedule. Video on demand and DVR technology offers that.
- VOD has been around for a decade, but TV Everywhere is the shiny new toy getting all the attention.
For more perspective visit this article at the Black Arrow website, and/or watch the full video below.
Peel is essentially a remote control replacement mobile application with 25 million users, a content selection and device control platform blended into one experience. Peel runs on Samsung Galaxy S4, HTC One, and all Samsung Tablets, as these devices have incorporated IR blasters into them, allowing for direct signaling to television screens. And we can expect more devices in the future to incorporate an IR blaster signal. According to Peel’s website:
We are today the world’s largest Tune-In platform for TV. The Peel products serve customers in 200+ countries worldwide. By 2014 Peel expects to be powering about 30% of TV Tune-Ins in the US and 20% of TV Tune-Ins worldwide.
Peel is furthering its relationships with mobile device manufacturers, and currently in the product development phase with three additional manufacturers.
Peel already has deals with content companies to serve up paid recommendations, and it’s also monetizing movie trailers and other preview clips that can be viewed within the app through ads and marketing relationships. “We are a revenue-generating company,” Krishnan said.
More information at GigaOm.
Here is a comprehensive overview of all of the main players driving the changes that are taking place in online video, courtesy of Skytide.
The Future of Innovation in Television Technology (FITT) just came out with it’s second report for August 2013 that predicts the 2025 television landscape. The report evaluated transformations to the music industry as a result of the analog to digital shift in order to draw many of it’s conclusions. Here are some of the noteworthy predictions:
- Mobile devices in 2025 will contain processing power greater than todays fastest and most powerful desktop computers.
- The storage capacity of SD cards has been doubling every year for a decade, by 2025, it is predicted that an SD card will 2 Petabytes, enough space to store 500 million MP3 songs.
- Broadband internet speeds will be up at 2.5,GBPS while currently in Singapore, a range of 5mbps to 100mbps is most common.
- Linear TV with a desire to watch high quality live TV content will still be dominant. Even when the content is not live, sharing a cultural experience with others by tuning into the same content, at the same time, is a powerful phenomena.
- Expect an increase in catch-up TV and video on demand at the expense of live and time-shifted content.
- There will be an industry in search, just for TV content, ability to perform granular searches on 40 years of linear TV content.
The report goes on to discuss the future of TV Networks and Infrastructures, data management and the evolution of devices and applications. It is an excellent, fact filled and well written report, a must-read for those in the TV industry.
While most of the 2025 predictions seem like safe bets, we believe the demand for linear scheduled TV, as highlighted above, is greatly overstated, if not just plain wrong.
When the VCR was introduced, many predictions called for the demise of movie theaters, but that never happened, due to a phenomena pointed out by John Naisbitt termed High Tech High Touch.
The high-touch phenomena has allowed movie theaters to thrive over the years, despite technological advances that have rendered it obsolete, but can this phenomena hold together linear scheduled broadcast television? We say no.
Live TV and broadcast sporting events will of course will thrive, due to the high touch phenomena of this experience. However, linear scheduled TV programming is becoming increasingly fragmented as time-shift devices such as bhaalu allows consumers to watch what they want, whenever they want.
Unlike a movie theatre, where you are surrounded by others, watching linear scheduled Television is an alone experience, with nothing more than a perception that others are out there watching it along with you. The first time you experience time-shifted television, you will know just how thin that perception is.
With the growth of time-shifting DVR devices, the perception that others are watching the same program along with you dissolves. We believe by 2025, scheduled linear TV programming will continue to exist, but there will be little if any demand for it, it will have no high-touch cohesive power and will be unable to draw cultural phenomena feelings. In essence, we believe it will be as bland and one dimensional as FM radio is today.
Arrested Development pioneered a new way of consuming television, which through social media platforms, did in fact draw together a cohesive cultural movement, offering a new model for the future of high-touch television.