StarHub to use Social Analytics to enhance TV Experience

starhub-officeStarHub is will soon start tapping big data in order to better serve their customers and enhance the television experience. Specifically, Singapore’s second largest Telco is building a new facility called MediaHub. which will include an analytics lab that taps social media conversations to better understand their customers and serve a more social and personalized experience.

According to ZDnet:

A key feature will be the synergy between a social media analytics lab and an adaptive production studio, which will support its pay TV business. These two facilities will work hand-in-hand to enhance “live” TV production based on real-time social media conversations.

“We can monitor the online conversations on all social media platforms. Our content partners will be very interested in this. At one glance, you can tell what viewers are saying about your programs and you can even make adjustments immediately,” said Tan Tong Hai, CEO of StarHub, at the groundbreaking ceremony.

Full story can be found at ZDnet:


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