Bhaalu, the new TV viewing experience from Flemish start-up Right Brain Interface, has partnered with telecom entrepreneur Max Heilbron, who recently acquired several Photo Hall stores in Belgium. Bhaalu allows the viewer to choose when and where they watch television, even programs from up to 60 days in the past.
Consumers can now experience the unique TV viewing device first-hand, as Photo Hall stores in Ghent and Leuven, Belgium allow customers to test out the product in-store.
Cooperation with Max Heilbron for 4G LTE
The synergy between telecom entrepreneur Heilbron and bhaalu is clear. Max holds a 4G LTE license through his company b • lite, and the strength of 4G LTE is its superior video streaming ability, which explains Heilbron’s partnership with bhaalu. Today, Photo Hall shops provide 3G and fixed line internet for TV, audio and other home devices.
Through bhaalu’s startup project in the Photo Hall stores in Ghent and Leuven, consumers will now be able to test the bhaalu viewing experience using a unique home-in-shop concept.
You can order the bhaalu box online at www.bhaalu.sg or pick it up at one of Photo Hall’s stores.
Telecom entrepreneur Max Heilbron: “I like to penetrate markets – that’s just what bhaalu does, and 4G LTE is our card to play. A free telecom market needs 4G LTE as well as bhaalu.”
Bart Van Coppenolle, CEO, Right Brain Interface: “Our partnership with Photo Hall allows people to test the bhaalu experience with our home-in-shop concept in Leuven and Ghent. We have revolutionised not only TV experience but also the retail distribution model. People don’t just walk into the shop and pick up their box. They come in and experience both the wonder of bhaalu TV and the personal service of Photo Hall.”
Home-in-shop experience concept coming soon to Singapore. Stay tuned!
Original article at Bloovi.be.