The CASBAA Satellite Industry Forum takes place every year, and was held this year on 17th June at the Shangri-La Hotel in Singapore. The theme of this year’s forum was “An Industry in Transition,” highlighting the growth of the industry in the Asia-Pacific region. Fittingly, the opening speaker at the forum was Gwynne Shotwell, president of satellite company and new CASBAA member SpaceX.
Many topics were explored this year, among which were the industry’s huge rise in competition (and, thus, drop in prices), different aspects of and bodies involved in regulation, and talk of new satellite technologies. Discussions were mostly geared toward managing these aspects in order to secure future success for the industry.
CASBAA’s press release for the forum quotes Paul Brown-Kenyon, CEO of MEASAT and Chairman of CASBAA’s Satellite Industry Committee:
“The future is…different. It’s going to be an exciting future – lots of innovation, lots of change…but the key thing is it’s uncertain. The trick is to figure out how to deal with that uncertainty – how to build in the flexibility, to evolve and capture the growth. It is going to come in interesting areas.”
With over 70 satellites hovering over the Asia-Pacific region operated by more than 20 providers, those “interesting areas” could be isolated to companies that differentiate themselves from others. The market is beginning to look more and more monotonous, so a breakthrough service or idea is certainly at the forefront of all companies’ minds.
The Cable and Satellite Broadcasting Association of Asia (CASBAA), the lobbying body for multichannel TV across the Asia-Pacific region, has added 7 corporate members, bringing the total membership to 130. These new additions, including companies headquartered in places like Mexico (Grupo Televisa) and Germany (SmartCast), illustrate just how widespread and diverse the TV industry has become. Also among the new additions was SpaceX, a California-based company that develops and launches rockets and is currently executing a US$1.6B (S$2B) contract with NASA.
The new member corporations will only add to CASBAA’s claim of over 445 million connections within the TV industry. Every connection serves to raise the already high influence the association has throughout Asia, which CASBAA has been striving to do ever since its inception in 1991:
“… within a footprint spanning China to Australia and Japan to Pakistan, CASBAA works to be the authoritative voice for multichannel TV promoting even handed and market friendly regulation, IP protection and revenue growth for subscriptions and advertising.”
CASBAA also bolstered its Asia-based membership with Hong Kong law firm Haldanes, information services provider Media Partners Asia (MPA), and online Software as a Service (SaaS) platform Movideo (the largest of its kind in Asia).
With older members such as Sony Pictures, Disney and BBC (to name a few), CASBAA has already established itself within the content production community. Its new members, however, represent the association’s ongoing desire to have lobbying power from every facet of the broadcasting community.
See full article at bloomberg.com