As live TV viewership is declining seemingly by the day, the focus of US pay TV providers has shifted from beefing up their channel packages to creating and improving their DVR options. Cablevision, a main cable provider for New York City area, recently announced its improved DVR recording capabilities, allowing customers to record 10 programs at once. (By the way, bhaalu by Right Brain Interface has no limit for simultaneous recordings.)
This new development, alongside increasing storage to 75 hours of HD programming, is part of an effort to combat similar features offered by other providers, says Steve Donohue:
“In addition to helping Cablevision compete with the Verizon Media Server which the telco is developing with Arris, Cablevision’s network DVR gives it a product that tops the recording capabilities of DirecTV’s Genie DVR, which has five tuners, and Dish Network’s Hopper, which can record up to six programs simultaneously thanks to its Primetime Anytime feature.”
Although live TV still accounts for 52% of all viewing time in the US, that number drops to 41% for people 18-34 years of age, according to recent studies. This makes cable/satellite providers tremble in their boots – as it should. That age group is a key market that sets the trend for future consumer behavior, and they can pose a real problem for pay TV providers should they decide that their subscriptions aren’t worth the money.
DVR services may be the new style of pay TV subscriptions, as live TV air times are conflicting more and more with viewers’ daily schedules. Right now, customer loyalty to TV providers is hanging by a thread, so maybe its time for some new blood to move into the market.