Tag Archives: Xbox One

TV Features for Xbox One

xbox-one-tvIt is no secret that Microsoft is looking to make a big move into the TV video content market with its new Xbox One gaming console.  Leading up to its US release date later this year, the company has hinted that the console’s new TV capabilities will potentially be a big step toward Microsoft’s takeover of living room media. Why? Paul Sweeting breaks down Xbox One’s new TV features:

The Xbox One is designed to support a TV content ecosystem…

  • Rather than spending its money to license non-exclusive linear distribution rights, Microsoft is investing in creating exclusive original TV content directly for the Xbox Live platform.
  • Microsoft is co-opting the incumbent pay-TV service providers rather than disrupting or displacing them from the living room; Xbox One’s HDMI pass-through technology is a compromise that spares it the need to negotiate individual agreements with service providers and avoids antagonizing them.

Microsoft officials have already met with big studios, such as CBS and Sony TV, to probe the idea of creating content exclusive to the Xbox video platform, Xbox Live.  However, they would be well-served to proceed with caution in that endeavour, as the cost-effectiveness of exclusive OTT content has yet to be proven.

Whether or not Microsoft will pursue localized TV partnerships to accompany Xbox One’s Asian release (said to be in late 2014) still remains to be seen.  Conventional wisdom says that the company won’t put too much effort into it, as the total number of pay TV subscribers in the US is double that of Asia’s top two – Japan and South Korea – combined.

Live TV for Xbox 360

Xbox360TVAmid the aftermath of the announcement of its new gaming console, Xbox One, Microsoft has not discounted the importance of the Xbox 360.  The company recently struck a deal with US cable provider Time Warner Cable (TWC) that allows Xbox Live Gold to members stream over 300 channels of live TV to their consoles, following similar agreements with Verizon FiOs and Xfinity TV.  The channels would be available only to users with a cable subscription and is set to launch later this summer.

The deal would add to Xbox Live’s plethora of 47 video apps, which blows Play Station Network’s collection of 15 clear out of the water.  Although the two share several video streaming services, such as Netflix, Amazon and Hulu Plus, Xbox clearly wins the battle with its selection alone.  This new agreement with TWC only serves to bolster Xbox Live’s superiority.

Tom Cheredar thinks that the deal could indicate a partnership with the cable provider on the Xbox One:

“…there is some speculation that this Xbox 360/TWC deal is a precursor to a bigger partnership that would allow people to get an Xbox One at a lower price by paying a subscription fee through a cable/Internet service provider. Right now the Xbox One retails for $499, but with subsidies that price could be much lower.”

Sony is set to release its new Play Station 4 around the same time as the Xbox One (both were announced in June at the Electronic Entertainment Expo in Los Angeles), and although gaming is still the main focus, much will also be riding on the effectiveness of each console’s video capabilities.

Full article at VentureBeat