A sure sign Television is going through massive disruption. DogTV offers a 24/7 digital TV channel consisting of “dog friendly programing scientifically developed to provide the right company for dogs when left alone”. As described at the DogTV website:
“Through years of research with some of the world’s top pet experts, special content was created to meet specific attributes of a dog’s sense of vision and hearing and supports their natural behavior patterns. The result: a confident, happy dog, who’s less likely to develop stress, separation anxiety or other related problems.”
Can a concept like Television for Dogs really survive? Yes. At least, Discovery thinks so. According to Advanced-Television.com, Discovery Communications invested in DogTV and will roll out programming in North America, South Korea and Japan.
“More than 40 million American households own dogs, and they are spending more than $55.8 billion annually on their pets. It’s a thriving industry,” said Yossi Uzrad, Chairman of DOGTV. “DOGTV is a proven tool for relieving stress and anxiety for stay-at-home dogs, and a partnership with Discovery will help accelerate the network’s growth, while making DOGTV even more accessible to dog owners,” added Gilad Neumann, Chief Executive Officer of DOGTV.