Trendrr, the company that tracks social media participation around television content, has recently been acquired by Twitter for an undisclosed amount. According to the Trendrr blog post:
That’s why we are excited to be joining Twitter’s world class team, enabling us to realize bigger opportunities that drive better experiences for users, media and marketers – across Twitter and around the globe.
Having sat at this intersection of TV and social media for years, we’ve analyzed data from lots of platforms. What makes Twitter uniquely compelling among these platforms is its connection to the live moment — people sharing what’s happening, when it’s happening, to the world. We think we can help amplify even stronger the power of that connection to the moment inside of Twitter.
ClearlyTwitter sees TV to be a big part of its monetization and user growth strategy. Trendrr was launched in 2007 and developed by the digital agency called Wiredset, making an impact on the blogosphere by first reporting that Facebook has five times more TV discussion than Twitter.
Thank you Trendrr for the analytics and insights you have provided, such as these images below: