Peel is essentially a remote control replacement mobile application with 25 million users, a content selection and device control platform blended into one experience. Peel runs on Samsung Galaxy S4, HTC One, and all Samsung Tablets, as these devices have incorporated IR blasters into them, allowing for direct signaling to television screens. And we can expect more devices in the future to incorporate an IR blaster signal. According to Peel’s website:
We are today the world’s largest Tune-In platform for TV. The Peel products serve customers in 200+ countries worldwide. By 2014 Peel expects to be powering about 30% of TV Tune-Ins in the US and 20% of TV Tune-Ins worldwide.
Peel is furthering its relationships with mobile device manufacturers, and currently in the product development phase with three additional manufacturers.
Peel already has deals with content companies to serve up paid recommendations, and it’s also monetizing movie trailers and other preview clips that can be viewed within the app through ads and marketing relationships. “We are a revenue-generating company,” Krishnan said.
More information at GigaOm.