Re-imagining Video For Mobile with Yahoo Screen
Yahoo launched a new mobile application called “Yahoo Screen,” which runs on Apple iOS devices such as the iPhone, iPad and iPod touch. The Yahoo Screen app will become Yahoo’s media content portal, offering a simple, swipeable user interface for browsing through the video channels.
The Yahoo Screen app allows users to browse through trending video clips, granular searches for specific programs, and includes gesture-based navigational controls – for example, swiping left and right skips between the episodes, while swiping up and down flips through channels.
The idea, the company explains, is to re-create the feeling of channel surfing on the TV on mobile. The navigation controls are on the left side of the screen, where you can scroll up and down through the available content channels, tap a search button, or access a side bar where you can navigate in between other Yahoo apps like Mail, Flickr, Fantasy Sports, and more.
To kick things off, Yahoo Screen has announced a deal with Viacom to offer clips from some of Comedy Central’s best shows, including The Daily Show with Jon Stewart and The Colbert Report. Along with an exclusive digital clip archive of Saturday Night Live, Yahoo Screen offers access to a lot of comedy video content.